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BERKELEY'S NEWS • MAY 24, 2023

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Sam Bankman-Fried

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FTX and campus announced the 10-year, $17.5 million naming rights deal last August. As part of the deal, LEARFIELD’s Cal Bears Sports Properties, Cal Athletics’ multimedia rights holder, agreed to accept the payment in cryptocurrency, according to a press release announcing the start of the deal.
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FTX and campus announced the 10-year, $17.5 million naming rights deal last August. As part of the deal, LEARFIELD’s Cal Bears Sports Properties, Cal Athletics’ multimedia rights holder, agreed to accept the payment in cryptocurrency, according to a press release announcing the start of the deal.
featured article