Culture Shot
JANUARY 11, 2019
How Girls’ Generation’s ‘Gee’ paved the way for K-pop in the US
Of course, “Gee” wasn’t a hit in the West, at least not by industry standards. But the song set a new precedent that later K-pop acts, such as Psy, BTS and Loona, would follow — their success would be measured in YouTube views, Twitter follows and Instagram likes, and not solely by chart peaks.