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BERKELEY'S NEWS • JUNE 05, 2023

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Fans can draw their own conclusions about what all of this means. But it would be completely unfair to blame Cal’s failures on the players themselves.
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Fans can draw their own conclusions about what all of this means. But it would be completely unfair to blame Cal’s failures on the players themselves.
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FTX and campus announced the 10-year, $17.5 million naming rights deal last August. As part of the deal, LEARFIELD’s Cal Bears Sports Properties, Cal Athletics’ multimedia rights holder, agreed to accept the payment in cryptocurrency, according to a press release announcing the start of the deal.
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FTX and campus announced the 10-year, $17.5 million naming rights deal last August. As part of the deal, LEARFIELD’s Cal Bears Sports Properties, Cal Athletics’ multimedia rights holder, agreed to accept the payment in cryptocurrency, according to a press release announcing the start of the deal.
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A deal between Cal Athletics and FTX is the first sponsorship deal in collegiate history to be paid entirely in cryptocurrency.
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A deal between Cal Athletics and FTX is the first sponsorship deal in collegiate history to be paid entirely in cryptocurrency.
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