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It's easy to feel cynical about the whole affair, to write it off as a ploy to get people to purchase twisty novelty cups or giant cotton candies topped with foam Olaf hats, but it’s also hard not to tear up at college-aged Andy or thrill at the sight of Elsa’s freedom ice palace.

Tele-BEARS will disappear in late March as the campus rolls out a new system through CalCentral that will integrate traditional campus student information sites.