BentonSans

Typography plays an important role in journalism. While newspaper typefaces may not seem as exciting as the content itself, they are a mode of creative communication. The very curvature, shape and aesthetic of letters are often and understandably overlooked; the extent of the writing’s impact is usually contemplated through word choice and diction. From a visual perspective, however, the font is foundational; a paper’s main objective is to deliver information efficiently, and an effective message is elevated by clear design.