BERKELEY'S NEWS • MARCH 20, 2023
Antonia Mantonakis
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Research & Ideas
JULY 11, 2012
Study reveals people most often choose first option presented
A recently published study co-authored by a UC Berkeley Haas School of Business assistant professor finds that humans express implicit preferences for the first experience in a series of two or more presented options.
Research & Ideas
JULY 11, 2012
Study reveals people most often choose first option presented
A recently published study co-authored by a UC Berkeley Haas School of Business assistant professor finds that humans express implicit preferences for the first experience in a series of two or more presented options.
