daily californian logo


Ring in the New Year with our 2023 New Year's Special Issue!

5 Tips for Launching a Startup Quickly

article image



We're an independent student-run newspaper, and need your support to maintain our coverage.



MAY 13, 2022

Launching a startup can be a daunting task for many. A lot of new businesses fail to get off the ground due to capital issues, poor market research, bad business plans, or the wrong location. Statistics show that about 20% of new businesses fail within the first two years, 45% during the first five years, and 65% within the first ten years. However, despite these challenges, you can find ways to successfully launch a profitable startup within a short time. Here are some strategies you can use.

1. Start Immediately

Most entrepreneurs spend a lot of time thinking about when to start. Instead of waiting to start at the right time, it’s better to begin operations immediately. Tackle the first things that need to be done and get the business moving. While some entrepreneurs already have a great business idea and know what to sell, others have many ideas. If you are in the second category, try out the first idea you have. If it doesn’t work, re-strategize.

2. Ask for Advice

When starting a business, you might not have all the answers. For instance, you need to find a competent attorney to guide you on legal procedures. You can also find an experienced entrepreneur to be your mentor. They are more likely to know the best practices in accounting, manufacturing, and running a business. 92% of small business owners say that mentors had a major impact on their company’s growth. With mentorship, you can get the business up and running much faster.

3. Find a Business Partner

Launching a startup quickly requires a substantial amount of capital. You also need cash to keep the business running every day. In addition, there are a lot of responsibilities and skills required. A business partner can bring expertise and financing, helping the company to grow. If your co-founder has a good credit history, it becomes easier to apply for financing from banks or credit unions. However, if these financing sources don’t work, there are other ways to get startup cash. Consider applying for car title loans online to secure cash. You can combine efforts to get more cash.

4. Invest in Marketing

Marketing your startup gets the word out to more people. If you want to launch the startup quickly, spend time and money on marketing campaigns. Focus on digital content marketing by creating blog posts, website content, social media posts, and newsletters to reach potential customers. 82% of marketers use content marketing strategies to promote their products and services. Having the right strategy will get your business noticed quickly.

5. Talk to Potential Customers

If you want to sell your products or services, you need to know what consumers want. You need to talk to potential customers and get information about what they want then develop a strategy. Customer satisfaction is paramount, so take time to understand your target market. The sooner you do, the faster your business will grow.

Establishing a business requires a lot of commitment. But with the right strategy, you can fast-track your startup and get it up and running. Use these tips and steer your business to success.

The Daily Californian’s editorial and newsroom staff were not involved in this advertisement’s production. For advertising and sponsorship opportunities or more information about paid content, contact [email protected]

MAY 13, 2022