Enedina Taqueria, a new Mexican restaurant at 3001 Telegraph Ave. that prides itself on its taco variety, opened its doors to the public for the first time Sept. 26 and 27.
Enedina Taqueria is a family business. It is named after owner Alex Hernandez’s mother, Enedina, who operated a restaurant in Mexico. As a child, Hernandez said he would help his mother in the kitchen, where he learned skills such as “cutting, chopping and cooking.” Hernandez and his brother, a chef, went on to open the restaurants together.
This location is the second for Enedina Taqueria, while the first opened in San Leandro in 2017. According to Hernandez, the company’s goal is to become more successful and keep growing by expanding into more locations.
“This is authentic Mexican food — everything you get in here we make from scratch,” Hernandez said. “We do not get anything frozen — it is all fresh. We prepare food in the same way people in Mexico do it. Fresh veggies and meats make a difference.”
The restaurant’s specialties, according to Hernandez, are the tacos. Enedina Taqueria offers veggie and tofu tacos for vegan customers, which Hernandez characterized as “kind of rare” for restaurants like his. Enedina Taqueria also sells tacos with meat, as well as a variety of other dishes including burritos, quesadillas, nachos and bacon-wrapped hot dogs. They also offer chips and salsa and a variety of aguas frescas and Mexican sodas.
Evelyn Vilchez, a cashier at Enedina Taqueria, worked in many other restaurants but said she enjoys working at Enedina Taqueria because both “the neighbors and customers are very nice.” She added that she enjoys cooking Mexican food more than other cuisines.
Enedina Taqueria joins several other taco-serving restaurants in Berkeley, including La Burrita, Chipotle, Taco Bell and Tacos Sinaloa. Gorditos Amigos, another new restaurant, will open Oct. 4 on Telegraph Avenue.
Jose Ramirez, manager of the La Burrita on Durant Avenue, said customers should try out all the Mexican restaurants in the area and decide for themselves which one they like best. According to Ramirez, providing good customer service is one of the most important aspects of running a successful Mexican restaurant. Ramirez also said students are good customers because they are frequent and they recommend the restaurant to other people.
Enedina Taqueria will be open Mondays through Saturdays from 8 a.m. until 7 p.m. The restaurant will consider opening Sundays as well, given sufficient customers, according to Hernandez.
Hernandez said he chose to expand to Berkeley because it is a “multicultural city.” Getting the permits approved by the city of Berkeley took over a year, according to Hernandez.
“(Enedina Taqueria) decided to come here to be part of the Berkeley culture and give Berkeley a taste of Mexico with our food,” Hernandez said.