The Daily Californian is excited to announce the launch of new advertising platforms to better connect our business clients with their targeted audience.

Our sponsored content follow models developed by companies such as Buzzfeed, the New York Times and numerous other media outlets. Advertisements are clearly identified online with a blue background, “paid advertisement” at the top of the post and a disclaimer at the end of the content. Furthermore, as with all of our business endeavors, no editorial or newsroom staff members participate in the creation of sponsored posts.

Today’s inaugural sponsored post comes from Soccer Pro, which you can view here. If you are interested in sponsoring a post, please email [email protected]. We always welcome feedback, which you can send directly to me at [email protected].

As always, thank you for reading and supporting the Daily Cal and independent student journalism.