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Honeyberry becomes the most recent Asian cafe to occupy Telegraph

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APRIL 08, 2013

The list is quickly growing. First it was UCafe. Then it was Sheng Kee Bakery. Now another Asian cafe has arisen on Telegraph: Honeyberry.

If it isn’t obvious already, the Clog loves sniffing out and trying new places with promising goodies, and once Honeyberry appeared on our foodie radar we strode forth to do our duty.

So off the Clog went. Past Smart Alec’s. Past Pappy’s. Past the maybe-homeless dude who was flaunting a sign that said, “Too honest to steal, too ugly to prostitute” in front of Daiso Japan. Crossed the street and swooped into the cafe that had a banner screaming “GRAND OPENING!” to enter a tiny world of lavender walls, pictures of oversized fruit and text, four flavors of froyo on one side and a bulging menu that caused us to question the entrepreneurial wisdom behind Honeyberry.

Let us share with you the list of things that Honeyberry offers:

  • Some pastries called roti buns: plain, chocolate butter or yogurt chip cream cheese flavors.
  • “Dessert” section with banana split sundae, affogato and tiramisu.
  • “Milk tea” section with flavors including original, thai, honeydew, chai, green tea, taro and coffee.
  • “Smoothie” section with strawberry, mango and lots more.
  • “Hot coffee” section: too long of a list, but the basics like Americanos and lattes.
  • “Iced & Blended” coffee section: straightforward.
  • “Snow cups” section: milky, honeydew … you get the picture.
  • Gelato: pretty much everything you can think of.
  • Frozen yogurt: no point in telling the flavors, our point is proven.

We won’t be at all surprised if you didn’t even read through the actual list but instead counted the bullet points (9). Isn’t the current business trend to focus on one or two things, make a simple menu — because obviously people hate making such difficult decisions, like, “O.M.G. coconut or mango?” — and then sell the crap out of it? Look at C.R.E.A.M., The Melt or In-N-Out. All three of them like providing limited options and people love it because they secretly don’t need to have so many options. However, Honeyberry might just steal the hearts of customers who adore having an extensive list of choices, only time will tell …

But enough about the rant on Honeyberry’s relevance and on to what we thought about their food and drinks. Well, not really because we’re all poor college students and don’t have wallets matching the spectrum of Honeyberry’s options. So we went with two roti buns, chocolate butter and yogurt chip cream cheese, and chai and green tea boba. Ate and sipped as we sat, amused with the aforementioned guy’s cardboard sign and shamelessly fattening up.

It was cool that we were allowed to choose the various jellies and pearls we so desired to plop into our cups before an employee made and poured the milk teas, but we thought the green tea was extremely sweet and not necessarily in a good way. Chai was, well, chai-like and spicy but likewise rather sugary. The mysterious roti buns were of a different and happier story, however. Lightly crispy, soft, chewy and very buttery, these buns were delicious. The chocolate butter basically has chocolate chips sprinkled on top and then a buttery center. The cream cheese has cream cheese in the center and yogurt chips on top. We think these would probably taste divine with great coffee… They sell by half a dozen and dozens as well. Excellent for the next conference or meeting, maybe?

Sorry that we can’t give the scoop on the froyo, coffee or smoothies. We think you might already have enough options with Yogurtland, Caffe Strada or Jamba Juice.

Overall, the Clog thinks Honeyberry is decently cute and rather bold with its menu that incites the inner fatass in all of us. Those roti buns are sexy, but we’re not feeling the boba. Perhaps the other things hold more potential? Who knows, but try it for yourselves and let us know what you think.

Contact Eunice Choi at [email protected].

APRIL 08, 2013